Search Engine Optimization Test

Search Engine Optimization Test

Which of the following statements is correct with regard to the images within a webpage?

a. Images cannot be spidered by the search engines

b. Important keywords related to the image should be placed in the ALT text

c. Images should always be kept close to the top of a webpage

d. Image maps should be used while including the images

Google displays up to ________ characters of a webpage's Title Tag

a. 56

b. 60

c. 70

d. 80

What is Keyword Density?

a. The number of times the keyword is used / (DIVIDED BY) the total word count on page -(MINUS)the total words in HTML on the page

b. The number of times the keyword is used X (MULTIPLIED BY) the total word count on page

c. The number of times the keyword is used in the page description

d. The number of times the keyword is used in the page title

e. The number of times the keyword is used and multiplied by hundred / (DIVIDED BY) the total word count on the page.

How are site maps important for the search engine optimization process?

a. Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement

b. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title "Site Map" on the home page of a website.

c. Site maps help the search engine spider pick up more pages from the website

d. None of the above

What will happen if you type the words 'Certification -Networking' in the Google search box?

a. Google will find the web pages about Certification and also containing the word "Networking"

b. Google will find all the web pages containing the words "Certification" and "Networking"

c. Google will find all the web pages in which the words "Certification" and "Networking" appear together

d. Google will find the web pages about Certification that do not contain the word Networking

Cloaking is a controversial SEO technique. What does it involve?

a. Increasing the keyword density on the web pages

b. Offering a different set of web pages to the search engines

c. Hiding the keywords within the webpage

d. Creating multiple pages and hiding them from the website visitors

Are RSS/Atom feeds returned in Google's search results?

a. Yes

b. No

Which of the following statements about search engine optimization techniques are correct?

a. Making a keyword bold does not influence the way that the search engine looks at the keyword

b. Websites with deep linking are looked at favorably by search engines

c. search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page

d. It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines

Which of the following activities could be looked down upon by Google as per their quality guidelines?

a. Using automated website submission software

b. Loading pages with irrelevant links

c. Intentionally adding keywords to the TITLE tags and ALT attributes

d. Registering misspellings of well-known websites

Google gives priority to themed inbound links.

a. True

b. False

Which of the following facts about Alexa are correct?

a. Alexa provides free data on relative website visitor traffic

b. Alexa and Quantcast provide information on visitor household incomes

c. Alexa is biased towards US based traffic

d. Quantcast only tracks people who have installed the Quantcast toolbar

What is the function of "indexer" part of the Google search engine?

a. It helps to retrieve web pages from the world wide web

b. It helps to gather information from other search engines

c. It helps to sort the documents that Google has retrieved

d. It helps to generate meaningful results based upon the user's search term

Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?

a. The text of the paid links should state the words "paid text link" for Google to identify it as a paid link

b. Only Paid text links to non profit websites should be accepted

c. Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink

d. Paid links should be disclosed through the "index=nofollow" attribute in the hyperlink

While grading your website, Google gives credit to outbound links pointing to authority websites?

a. True

b. False

What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?

a. There are more long tail searches than shorter keyword queries

b. Search engines often pass on long tail searches to lesser known and new websites

c. Search engines do not pass on long tail search traffic to websites that rank high for shorter keyword searches

d. There are fewer websites that have targeted such keywords

The following robots meta tag directs the search engine bots:

<META NAME="robots" CONTENT="noindex,nofollow">

a. Not to index the homepage and not to follow the links in the page

b. Not to index the page and not to follow the links in the page

c. To index the page and not to follow the links in the page

d. Not to index the page but to follow the links in the page

What term is commonly used to describe the shuffling of positions in search engine results in between major updates?

a. Waves

b. Flux

c. Shuffling

d. Swaying

Which search engine technology prevents a website from appearing in numerous top positions in the search engine result pages?

a. Clustering

b. Normalizing

c. Sifting

d. Combing

Which of the following statements about Google's technical and quality guidelines is true?

a. It is advantageous if your web server supports the If-Modified-Since HTTP header

b. If using dynamic pages, it helps to keep the parameters short and the number of them few

c. Avoid using robots txt to prevent crawling of search results pages or other auto-generated pages, even if they don't add much value for users coming from search engines

d. Submitting new pages of your website at http://www.google.com/addurl.html as soon as they are online, helps to speed up indexing

All major search engines are case sensitive.

a. True

b. False

Which of the following is an ethical SEO Technique?

a. Creating a subdomain with the hottest keyword and creating duplicate copies of existing pages on it

b. Filling your pages with keywords, whether relevant to the page content or not

c. Creating a page which serves a different content to the search engine bots and different to human users

d. None of the above

Which of the following statement about RSS is correct?

a. It is a form of XML

b. It stands for Realtime streamlined syndication

c. It is a good way of displaying static information

d. It is a Microsoft technology

State whether the following statement is true or false.

A Sitemap provides a list of internal links to user accessible pages on a website.

a. True

b. False

Why is it a bad idea from the seo perspective to host free articles and write ups that are very common on the internet?

a. Because they will not lead to fresh traffic

b. Because you could get penalized by search engines for using duplicate content

c. Because you will not get the benefits of proper keyword targeting

d. Because people could turn up claiming copy right infringement

Which of the following actions could get you banned by Google?

a. Hiding text on the webpage

b. Stuffing keywords on the webpage

c. Linking to sites banned by Google

d. None of the above

Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?

a. It shows all the outbound links from the URL

b. It shows how many pages of the site Yahoo is pointing to

c. It shows all the pages that point to that URL

d. It shows URLs with broken links

Which of the following factors have an impact on the Google PageRank?

a. The total number of inbound links to a page of a web site

b. The subject matter of the site providing the inbound link to a page of a web site

c. The text used to describe the inbound link to a page of a web site

d. The number of outbound links on the page that contains the inbound link to a page of a web site

_________ is usually the best web page to get linked to while receiving a themed in-bound link from another website.

a. The sitemap

b. The contact page

c. The homepage

d. The page which you would like to improve in the search engine rankings

Which of the following statements is correct with regard to natural links?

a. They are two way links (reciprocal links)

b. They are from authority websites

c. They are voluntary in nature

d. They are from .edu or .gov extension websites

10 people do a web search. In response, they see links to a variety of web pages three of the 10 people choose one particular link. That link then has

a __________ click through rate,

a. less than 30%

b. 30 percent

c. more than 30%

Which of the following website design guidelines have been recommended by Google?

a. Having a clear hierarchy and text links

b. Every page should be reachable from at least one static text link

c. If the site map is larger than 100 or so links, you should break the site map into separate pages

d. Keeping the links on a given page to a reasonable number (fewer than 100)

e. Use less than 30 images or graphics per page

State whether true or false.

The Yahoo Directory listing is a free service for commercial sites.

a. True

b. False

A Hallway Page is used to:

a. Attract visitors from the search engines straight onto the Hallway Page

b. Organize the Doorway Pages

c. Help people navigate to different Doorway Pages

d. Enable search engine bots to index the Doorway Pages

What is the term for Optimization strategies that are in an unknown area of reputability/validity?

a. Red hat techniques

b. Silver hat techniques

c. Grey hat techniques

d. Shady hat techniques

What will the following robots.txt file do?

User-agentGooglebot

Disallow: /*?

User-agent Scooter

Disallow:

a. It will allow Google to crawl any of the dynamically generated pages. It will also allow the AltaVista scooter bot to access every page

b. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the AltaVista scooter bot from accessing any page

c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the AltaVista scooter bot to access every page

d. None of the above

Which of the following statements about the Google Sitemap are correct?

a. Repeated submission of the Sitemap to Google could be penalized

b. It is possible to create and submit specialized Sitemaps to Google for Video and Mobile content

c. The Sitemap acceptable to Google follows an XML format

Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword - "six sigma"?

a. Yahoo Search Term Suggestion Tool

b. Alexa

c. Google Traffic Estimator

d. Google Trends

e. WordTracker

Which of the following can be termed as good keyword selection and placement strategies?

a. Targeting synonyms of the main keyword

b. Targeting the highest searched keywords only

c. copying competitor keywords

d. Optimizing five or more keywords per page

Search engines do not index some common words (such as "or", "and", "when", and "in") within the webpage. What are these common words called?

a. Barrier words

b. Non-indexable words

c. Slow words

d. Stop words

What is the name of the search engine technology duo to which a query for the word 'actor' will also show search results for related words such as actress, acting or act?

a. Spreading

b. Dilating

c. RSD (real time synonym detection)

d. Stemming

e. Branching