Social Media Marketing Test

Social Media Marketing Test    

                                                              

What is meant by Brand Management?

a. Managing the marketing staff

b. Management of the marketing budget

c. The company executive management team

d. Creating a consistent image for the company

What place does Pricing have in marketing?

a. Higher prices guarantee a higher revenue stream

b. The company should actively market how much their products cost

c. Different pricing levels can be tested to see what elicits the best consumer response

d. Marketing based on the pricing level relative to competition is important

How is site traffic useful in evaluating marketing?

a. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined

b. There is no correlation between site traffic and marketing

c. Ads can send receivers to a specific landing page, which can be tracked

d. Product sales from the company website can be attributed directly to the marketing campaign

How far into the future should a company plan its marketing activities?

a. Up to 1 year

b. 5 years

c. 1 month

d. Indefinitely

How can a company place itself as an expert in a certain area of expertise?

a. Post updates which brag about the company

b. Actively answer questions in the G&A section of the site

c. Post comments on competitors pages stating how they are inferior

d. Answer the questions in all the categories, even the ones in which the company is not engaged

What is the method for being linked to other users on Linkedln?

a. Followers

b. Connections

c. Friends

d. Associates

What do Connections on Linkedln effectively represent?

a. Random strangers who found the company

b. People the company has sold product or services to

c. An avenue to disperse coupons

d. People and other companies the user is connected to directly

What do updates to Facebook status resemble most closely?

a. Video blogs

b. Posts on Twitter

c. A company white paper

d. Articles on Linkedln

What traditional marketing technique is YouTube closest to?

a. Print advertising

b. Television advertising

c. Radio advertising

d. Mail advertising

What is the term adopted for updates posted by Twitter users?

a. Tweets

b. Twoots

c. Twinks

d. Posts

What style of blogging would be most effective for building relationships with customers?

a. Using the blog only for press releases

b. Posting resumes of the company officers

c. Posting articles about how terrific the company is, and putting down the competition

d. Writing posts about the company and its ups and downs from inside, personalized approach

How can a company convert posts on Twitter to sales?

a. Write demeaning points about the competition

b. Write posts about personal information of the CEO

c. Creating posts which drive followers to their site

d. Constantly post updates about how the company needs more sales

What is meant by the "blogosphere"?

a. The act of writing a blog

b. Specific niche blog community

c. The interconnected community of blogs via linking to each other

d. Advertising done via blogging

What is the ultimate goal of a social network marketing plan?

a. To satisfy investors in the company

b. To justify spending in marketing

c. To find investors for a company

d. Drive potential customers to the company and give them an action item to perform

Which of the following is an important aspect of creating blogs and posting content?

a. Using a witty user name

b. Posting at least once a month to the blog

c. Social Media Optimization

d. Using humor

How do ebooks represent a form of marketing?

a. They are often free, include useful information, and direct the reader onto the company which created the ebook for further information

b. They are not a form of marketing

c. They can be placed on free sites where paid advertisements generate income

d. They can be used to defame the competition

How often should a marketing plan be revisited?

a. Never, once written it is complete

b. As often as needed in order to revisit the plan of action and revise any new actions

c. At company board meetings

d. Dunng the financial review of the company each month

What is a "call to action"?

a. Giving an advertisement's receiver a specific direction such as 'visit the site'

b. Using telemarketing to reach out to potential customers

c. Defaming the competition

d. Creating a new marketing campaign

What methods of social network marketing should a company always use?

a. Blogging only

b. Twitter, Blogs, Facebook

c. YouTube

d. Depends on the company, their product, their audience

What is meant by "Marketing Creative"?

a. The employees in the marketing department

b. The content for marketing and its creative aspect

c. The methods used to distribute marketing material

d. The branding image of the company

What is meant by A/B testing in marketing?

a. Testing of 2 different products

b. Testing 2 versions of an advertisement to see which elicits the best response

c. Clinical testing of medical products before legally allowing them for sale

d. Testing via 2 mediums, such as radio and television

What type of status updates would drive visitors to the company site?

a. An update telling friends they hope to see them all soon

b. A link to a new press release hosted on the company site

c. A link to a third party hosting a company press release

d. A picture of the CEO

What can a company do on Facebook apart from their page to create a following?

a. Post more updates than usual

b. Post controversial posts

c. Use several pictures

d. Use Groups, both company originated and posting to other groups

What is a "wiki"?

a. Form of clogging

b. A new social networking site

c. Interconnected and user generated knowledge management systems

d. A tool for posting to social media networks

What style of videos can a company post on YouTube?

a. Video Blogs

b. Television Commercials

c. Product Demonstrations

d. All of the above

What is a 'Vlog’?

a. Video Log

b. Video Blog

c. Log of blog activity

d. New technology to aid in clogging

What is “social media optimization”?

a. Creating content which easily creates publicity via social networks

b. Writing clear content

c. Creating short content which is easily indexed

d. Hiring people to create content for social networks

What is the main reason traditional marketing will never completely go away?

a. It is cheaper than social media marketing

b. All companies are required by law to use traditional marketing techniques

c. There are better tax write offs for traditional marketing

d. It's proven to work time and again

How does YouTube serve a dual purpose in social media marketing?

a. It can be used as a company blog as well as video advertisements

b. It can be used for company pictures and videos

c. It can be used to host the company website as well as videos

d. It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

What is meant by the concept of "viral" in social media?

a. Social media which is spread to viewers by the consumer, growing in popularity

b. It is a method of branding a company

c. Advertising which can easily be emailed

d. Marketing advertisements which are not serious

What should a company post on Twitter?

a. New product launches

b. Significant company news

c. Occasional day to day posts of interest

d. All of the above

What feature does Linkedln offer for pay accounts?

a. Ability to post pictures

b. Increased abilities to connect directly and send messages to people

c. Ability to post in Groups and create a Group

d. Ability to block users

What is one measure a company can use to validate the usefulness of its video posts on YouTube?

a. The number of followers

b. The amount of views of the video

c. The number of videos the company has up

d. The sales volume of the company

Which of the following would be leveraging both social network and traditional marketing?

a. Handing out print advertisements with a coupon for a store

b. A print advertisement in a magazine which drives people to a website where there is a free trial offer

c. Posting an advertisement on a message board

d. Hosting a video ad on YouTube not otherwise seen elsewhere

How can a company use the same material for both traditional and social network marketing?

a. Posting a luring comment on Twitter to the company site

b. Selling ad space on the company website

c. Utilizing a television ad campaign online as well on their site and sites such as YouTube

d. Creating a magazine print ad with the company website

Why is there no specific definition of what is social media marketing?

a. There is no governing body over social media marketing

b. Companies cannot come to one definition

c. The concept is relatively new compared to traditional marketing and is still being defined

d. It has not yet been widely accepted

How does creating a social network marketing plan differ from a traditional marketing plan?

a. The brand image should be completely different for social marketing

b. The staff requirements and skill sets for social marketing are different

c. There is no need for a social marketing plan, but social marketing plan is required for traditional marketing

d. Other than the method of delivery, a marketing plan either way will be similar

What can a company do to offset the cost of running a blog?

a. Place ads on the blog which generate pay per click income

b. Charge users a fee to read the blog

c. Only allow past customers to read the blog

d. Require a monthly membership to the entire company website

What is the overall goal of social media marketing for companies?

a. Generate sales

b. Increase company headcount

c. Increase their web presence

d. Help accelerate product launches

What is the term used for a person who is receiving updates of another Twitter user's updates?

a. User

b. Follower

c. Connection

d. Friend